In todays visually-driven digital landscape, the significance of branding photography cannot be overstated. A compelling and cohesive visual identity is a powerful tool for individuals and businesses alike. Branding photography goes beyond mere images; it encapsulates the essence, values and personality of a brand, creating a visual narrative that resonates with the audience. When photographs align seamlessly with a personal brand, they become a visual language that communicates authenticity and establishes a strong connection with the target audience. Consistent and well-thought-out visuals not only enhance recognition but also evoke emotions, shaping perceptions and fostering trust. In an era where first impressions often occur online, investing in branding photography ensures that the visual representation mirrors the intended brand message, leaving a lasting and positive imprint on the audiences mind. Whether it's for personal branding or business promotion, the artful use of photography serves as a compelling bridge between a brand and its audience, fostering a sense of identity and loyalty.

White Rabbit Tearooms

With two teahouses, one in Nottingham City Centre, and the other in West Bridgford. White Rabbit serves up home made cakes, scones & light lunches throughout the day. Whether you are looking for a relaxed lunch spot, an afternoon tea experience, or a place to celebrate that special occasion, they have just the thing for you all served up with a cosy vintage flair.

I have had the pleasure of photographing both tea rooms over the past few years and have worked closely with owner Francis to create a range of images for their website and socials including:

• Food and beverage photography - showcasing the fresh homemade treats White Rabbit offer daily.
• The Tea Rooms - to show the unique vibes of each location to customers, creating a feeling of familiarity.
• Meet the team - photographs of smiling staff members in the workplace to show the personality and warmth of their brand.
• Happy Customers - Styled shoots of customers of all ages, these work well to further define your target audience and showcase upcoming events such as Birthday parties, Mothers day events, mummy and me afternoon teas.
• Product Photography - Showcasing hand selected items for sale during White Rabbits pop up shop events.

Prior to each session we discussed White Rabbits own perception of their brand and how each set of images should look and feel to showcase the brands personality. We also identified their target audience and how these images should communicate offers, events, produce, brand values and brand aesthetics seamlessly online.

We also determined where the images would "sit or be used" to give White Rabbit the most out of each session, for example White Rabbit wanted to use some photos to create short form content (Reels/Shorts/TikToks) and therefore a large selection of images were taken in portrait to make high quality short form content viable, as well as delivering landscape images that could be used on their website, social grid and for print purposes.

All Images have been edited in my signature style for continuity and to set a standard that can be easily attained with each session.

LOVING EVOLUTION

Loving Evolution is dedicated to creating tender spaces for mental health support and healing, as well as nurturing body confidence and building community.

Explore a heartfelt and embodied approach to supporting mental wellbeing, with a therapeutic combination of trauma-informed yoga, mindfulness, and somatic practices, education, and coaching.

After joining Loving Evolutions yoga practises and workshops recently, I completely fell in love with Izzy's teachings and approach to mindfulness & yoga and was over the moon to offer my skills as a photographer when she shared that she was undergoing a re-brand. I had the pleasure of photographing Izzy in her home studio, in a way that aligned with her brand's development from 'Loving Rebellion' to her gorgeous re-brand 'Loving Evolution'.

Prior to our session Izzy curated a mood board of inspiration images that she felt would work with her new branding and had specific idea's in mind for use on her website & socials. During our session we experimented with various locations, set ups, outfit changes, props and poses to create a series of images that could be used for website, socials and digital marketing materials.

Izzy wanted these images to showcase her in a professional way while aligning with her brand and practise.

All Images have been edited in my signature style for continuity and to set a standard that can be easily attained with each session.

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